I find the ability of people to rationalise things astounding. We all do it in some manner in our lives. But it still amazes me to see people staunchly defending illogical stances. Take for example juice.
I’m not opposed to juice per se. I grew up during a time when orange juice was a standard at breakfast. I drank juice boxes at school. Juice wasn’t the nutritional pariah it’s become. Of course, we now know that juice is essentially liquid sugar, with a few vitamins thrown in for good measure. Drinking a glass of apple juice is nowhere near as nutritious as eating an actual apple. I would never recommend that someone consume more juice but if you’re enjoying a glass of juice a day, or an occasional glass of juice, it’s the same as any other sweet treat and I’m not going to take that away.
What I don’t get are the people who say that juice contains “naturally occurring” sugar so it’s somehow healthier than any other food containing “unnaturally occurring” sugar. Nope. Not buying it. Sugar is sugar. This is not demonizing sugar. This is not demonizing juice. It’s just a fact. Where do people think that refined and added sugars come from? They’re not made from chemicals in a lab. They’re made by processing plants that naturally contain sugar. There’s nothing nutritionally superior about the sugar in juice. It’s no better (or worse) for you than the sugar in a handful of jujubes.
Let’s stop sugarcoating juice and face the facts. Juice is liquid sugar with better PR than other sugary beverages.
Tagged: beverages, drinks, fruit, juice, marketing, natural fallacy, nutrition, sugar
